OpenAI has discontinued its viral AI video generator, Sora, as it focuses more on appealing to enterprise customers rather than consumers amid an intensifying turf battle with Anthropic.
“We’re saying goodbye to Sora,” the company’s Sora team said in a post on X, adding that “we know this news is disappointing.”
The decision also kills its agreement with Disney to use the entertainment giant’s characters in Sora, according to NBC. As part of the deal, Disney had pledged to invest $1 billion in OpenAI and use its services to develop new products and experiences.
ChatGPT also will cease to have video generation capabilities, according to The Wall Street Journal.
As part of its refocusing efforts, OpenAI is bundling its ChatGPT desktop app, coding tool Codex and browser into a desktop “superapp,” the paper reported. At the same time, OpenAI is offering financial incentives and early access to models to private equity firms and their portfolio companies to accelerate adoption, according to Reuters.
By consolidating its offerings into a single platform, OpenAI appears to be positioning itself as a core enterprise software provider rather than a collection of experimental tools.
The moves come as OpenAI faces growing pressure from Anthropic, which has gained traction with enterprise buyers by emphasizing safety, reliability and controlled deployments.
Early competition centered on AI model benchmark performance and consumer adoption. Now, AI companies are racing to secure long-term enterprise contracts, where switching costs are higher and revenue is more predictable.
For enterprise buyers, these developments might make it easier to deploy AI quickly but risk locking themselves to a handful of vendors. Also, these platforms are still advancing quickly, which may raise questions about governance, security and integration.